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wyszukanych pozycji: 43
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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
ISBN: 9781591845331 / Angielski / Miękka / 2012 / 240 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.
Legendary business writer Seth Godin has three essential questions for every marketer: -What's your story?- -Will the people who need to hear this story believe it?- -Is it true?- All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers... The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.
Legendary business writer Seth... |
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69,17 |
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Linchpin: Are You Indispensable? How to drive your career and create a remarkable future
ISBN: 9780349439815 / Angielski / Miękka / 2024 Termin realizacji zamówienia: ok. 8-10 dni roboczych. |
cena:
65,69 |
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Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
ISBN: 9780684856360 / Angielski / Twarda / 1999 / 256 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of...
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept tha...
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cena:
107,60 |
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Tribes: We need you to lead us
ISBN: 9780349439846 / Angielski / Miękka / 2024 Termin realizacji zamówienia: ok. 8-10 dni roboczych. |
cena:
85,91 |
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We Are All Weird: The Rise of Tribes and the End of Normal
ISBN: 9780241209011 / Angielski / Miękka / 2015 / 112 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.
Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.
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cena:
72,57 |
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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
ISBN: 9781591841661 / Angielski / Twarda / 2007 / 96 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. A New York Times, USA Today, and Wall Street Journal bestseller
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun then gets really hard, and not much fun at all. You might be in a Dip a temporary setback that will get better if you keep pushing. But maybe it s really a Cul-de-Sac... A New York Times, USA Today, and Wall Street Journal bestseller
In this iconic bestseller, popular busines... |
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80,70 |
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Everyone's an Expert (Reprint of a 2005 free ebook under Creative Commons License)
ISBN: 9789562919869 / Angielski / Miękka / 2007 / 52 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book is a reprint of a 2005 free ebook under Creative Commons License by Seth Godin.
This book is a reprint of a 2005 free ebook under Creative Commons License by Seth Godin.
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cena:
38,39 |
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Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012
ISBN: 9780593853917 / Angielski / Miękka / 2024 / 608 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
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103,76 |
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Wisdom, Inc.: 30 Business Virtues That Turn Ordinary People Into Extraordinary Leaders
ISBN: 9780887307584 / Angielski / Miękka / 1995 / 160 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. A look at the 30 virtues of good business that have inspired success in thousands of leaders, by the man voted Boss of the Year, 1994.
Persistent, honest, resourceful, creative -- these adjectives begin to define the qualities of a great business leader. Along with the 26 other virtues enumerated in Wisdom, Inc., they are the fundamentals behind a business strategy that works, but they often get lost beneath passing fads and the color of one's parachute. Seth Godin's simple, highly readable handbook of business virtues will help everyone from assistant managers to CEOs cultivate... A look at the 30 virtues of good business that have inspired success in thousands of leaders, by the man voted Boss of the Year, 1994.
Persistent, ... |
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49,92 |
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To jest marketing!
ISBN: 9788380877580 / Polski / Miękka ze skrzydełka / 2019 / 320 str. Termin realizacji zamówienia: ok. 1-3 dni roboczych. # 1 Wall Street Journal Bestseller
Czas przestać kłamać, spamować i mieć poczucie winy z powodu tego, co robimy. Czas przestać mylić liczbę obserwatorów w mediach społecznościowych z prawdziwymi relacjami. Czas przestać tracić pieniądze na kradzież uwagi, bo w dłuższej perspektywie to się nie opłaca. Czas zostać zauważonym, ale najpierw nauczyć się widzieć. Przez ostatnie dwadzieścia pięć lat Seth Godin nauczał i inspirował miliony przedsiębiorców, marketingowców, liderów i fanów ze wszystkich środowisk, poprzez swój blog, kursy online, wykłady i... # 1 Wall Street Journal Bestseller
Czas przestać kłamać, spamować i mieć poczucie winy z powodu tego, co robimy. Czas przestać mylić li... |
cena:
49,90 |
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Free Prize Inside: The Next Big Marketing Idea
ISBN: 9780141019710 / Angielski / Miękka / 2006 / 256 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Remember when cereal boxes came with a free prize inside? Aiming to show how you can make your customers feel that way again, this book provides practical ideas you can use to make something happen, no matter what kind of company you work for. It offers a
Remember when cereal boxes came with a free prize inside? Aiming to show how you can make your customers feel that way again, this book provides pract...
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cena:
82,94 |
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Linchpin: Are You Indispensable?
ISBN: 9781591844099 / Angielski / Miękka / 2011 / 256 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This life-changing manifesto shows how you have the potential to make a huge difference wherever you are.
Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organization. There used to be two... This life-changing manifesto shows how you have the potential to make a huge difference wherever you are.
Few authors have had the kind of... |
cena:
69,17 |
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The Song of Significance
ISBN: 9780241655542 / Angielski / Miękka / 2023 / 128 str. Termin realizacji zamówienia: ok. 8-10 dni roboczych. |
cena:
85,91 |
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Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)
ISBN: 9780349439839 / Angielski / Miękka / 2024 Termin realizacji zamówienia: ok. 8-10 dni roboczych. |
cena:
65,69 |
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Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing Thing for You.
ISBN: 9780786887170 / Angielski / Miękka / 2001 / 234 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The book that sparked a marketing revolution.
"This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful... The book that sparked a marketing revolution.
"This is a subversive book. It says that the marketer is not--and ought not to be--... |
cena:
76,82 |
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Esto Es Marketing / This Is Marketing: You Can't Be Seen Until You Learn to See
ISBN: 9786075695778 / Hiszpański Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
61,30 |
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Purple Cow: Transform Your Business by Being Remarkable
ISBN: 9780141016405 / Angielski / Miękka / 2005 / 160 str. Termin realizacji zamówienia: ok. 8-10 dni roboczych. Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for an...
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cena:
55,58 |
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Tribus: Necesitamos Que T? Nos Lideres / Tribes: We Need You to Lead Us (Marketing Y Ventas)
ISBN: 9786077476498 / Hiszpański / Miękka / 2024 / 136 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
42,08 |
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Das ist Marketing! : So wird man wirklich sichtbar
ISBN: 9783868817591 / Niemiecki / Twarda / 2019 / 256 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Welches Marketing heute noch funktioniert
Welches Marketing heute noch funktioniert
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cena:
89,84 |
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Purple Cow, New Edition: Transform Your Business by Being Remarkable
ISBN: 9781591843177 / Angielski / Twarda / 2009 / 224 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The cult classic that revolutionized marketing by teaching businesses that you're either remarkable or invisible.
Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are... The cult classic that revolutionized marketing by teaching businesses that you're either remarkable or invisible.
Few authors have had... |
cena:
103,76 |
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