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This astonishing novel in verse tells the story of Henryk Wyrzykowski, a drifting, haunted young man hiding from the Vietnam War in the basement of a San Francisco welfare building and translating his mother's diaries. The diaries concern the Jedwabne massacre, an event that took place in German-occupied Poland in 1941. Wildly inventive, dark, beautiful, and unrelenting, The Wherewithal is a meditation on the nature of evil and the destruction of...

This astonishing novel in verse tells the story of Henryk Wyrzykowski, a drifting, haunted young man hiding from the Vietnam War in the basement of a San Francisco welfare building and translating his mother's diaries. The diaries concern the Jedwabne massacre, an event that took place in German-occupied Poland in 1941. Wildly inventive, dark, beautiful, and unrelenting, The Wherewithal is a meditation on the nature of evil and the destruction of...

This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have...