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wyszukanych pozycji: 7
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Market Segmentation Success: Making It Happen!
ISBN: 9780789029171 / Angielski / Twarda / 2008 / 204 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Market segmentation is a main aspect of effective business strategy. This text reviews the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select which customers to target, and how best to overcome these challenges to success.
Market segmentation is a main aspect of effective business strategy. This text reviews the concepts of market segmentation and target market selection...
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cena:
860,79 zł |
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Marketing Briefs
ISBN: 9780750662000 / Angielski / Miękka / 2004 / 376 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Gives marketing students the collection of overviews of various key concepts in the subject. This text is organized into short chapters, each including: core definitions; a bulleted key point overview; explanation of the concept and primary issues; illustrative examples; and, a selection of examination style case, essay and applied questions.
Gives marketing students the collection of overviews of various key concepts in the subject. This text is organized into short chapters, each includin...
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cena:
198,19 zł |
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Market Segmentation Success: Making It Happen!
ISBN: 9780789029188 / Angielski / Miękka / 2008 / 204 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select which customers to target, what problems will be encountered, and how to best overcome these challenges to success. Marketing experts Sally Dibb and Lyndon Simkin use their consultancy-inspired guidance in this easy-to-read text that... Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Mark... |
cena:
339,05 zł |
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Marketing Briefs
ISBN: 9781138145931 / Angielski / Twarda / 2016 / 376 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
704,29 zł |
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The Marketing Casebook : Cases and Concepts
ISBN: 9781861526243 / Angielski / Miękka / 2000 / 352 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The Marketing Casebook uses fully cross-referenced short and full cases and theory notes to present the key elements of marketing. By looking at the way marketing works in practice, the reader is drawn into the problems and questions that face marketers and managers in their everyday lives. A mix of real world cases and theory summary notes, The Marketing Casebook provides a concise revision-oriented overview of the key marketing concepts, guiding the reader from...
Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The Marketing Caseboo...
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cena:
373,37 zł |
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Marketing Essentials
ISBN: 9781408073681 / Angielski / Miękka / 2013 / 512 str. Termin realizacji zamówienia: ok. 30 dni roboczych. "Marketing Essentials 2e" explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. "Marketing Essentials" follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. "Marketing Essentials" is ideal for use on...
"Marketing Essentials 2e" explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manne...
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cena:
334,93 zł |
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The Market Segmentation Workbook : Target Marketing for Marketing Managers
ISBN: 9780415118927 / Angielski / Miękka / 2010 / 240 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Segmentation involves the identification of target customer groups by their requirements and buying characteristics. But how should a company decide on which groups to reach and how to market to them? This workbook explains the key aims behind the segmentation process and shows you in a step-by-step plan how to build up a strategy for identifying and targeting segments effectively.
Segmentation involves the identification of target customer groups by their requirements and buying characteristics. But how should a company decide o...
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cena:
367,88 zł |
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