wyszukanych pozycji: 4
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Marketing Concepts and Strategies
ISBN: 9781473778580 / Miękka / 2022 Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
330,00 zł |
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Marketing Briefs
ISBN: 9781138145931 / Angielski / Twarda / 2016 / 376 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
682,74 zł |
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Marketing Essentials
ISBN: 9781408073681 / Angielski / Miękka / 2013 / 512 str. Termin realizacji zamówienia: ok. 30 dni roboczych. "Marketing Essentials 2e" explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. "Marketing Essentials" follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. "Marketing Essentials" is ideal for use on...
"Marketing Essentials 2e" explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manne...
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cena:
324,68 zł |
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The Dark Side of Crm: Customers, Relationships and Management
ISBN: 9781138803312 / Angielski / Twarda / 2015 / 304 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing and loyalty, and ultimately for a firm's profitability and RoI. The management of customer relationships is core to the success and even survival of the firm. As The Dark Side of CRM explores, this is an area fraught with... Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to r... |
cena:
682,74 zł |