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wyszukanych pozycji: 6
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Marketing Concepts and Strategies
ISBN: 9781473778580 / Miękka / 2022 Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
342,37 zł |
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The Marketing Casebook : Cases and Concepts
ISBN: 9781861526243 / Angielski / Miękka / 2000 / 352 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The Marketing Casebook uses fully cross-referenced short and full cases and theory notes to present the key elements of marketing. By looking at the way marketing works in practice, the reader is drawn into the problems and questions that face marketers and managers in their everyday lives. A mix of real world cases and theory summary notes, The Marketing Casebook provides a concise revision-oriented overview of the key marketing concepts, guiding the reader from...
Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The Marketing Caseboo...
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cena:
375,51 zł |
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Marketing Briefs
ISBN: 9781138145931 / Angielski / Twarda / 2016 / 376 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
708,33 zł |
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Marketing Essentials
ISBN: 9781408073681 / Angielski / Miękka / 2013 / 512 str. Termin realizacji zamówienia: ok. 30 dni roboczych. "Marketing Essentials 2e" explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. "Marketing Essentials" follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. "Marketing Essentials" is ideal for use on...
"Marketing Essentials 2e" explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manne...
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cena:
336,85 zł |
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The Dark Side of Crm: Customers, Relationships and Management
ISBN: 9781138803312 / Angielski / Twarda / 2015 / 304 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing and loyalty, and ultimately for a firm's profitability and RoI. The management of customer relationships is core to the success and even survival of the firm. As The Dark Side of CRM explores, this is an area fraught with... Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to r... |
cena:
708,33 zł |
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The Market Segmentation Workbook : Target Marketing for Marketing Managers
ISBN: 9780415118927 / Angielski / Miękka / 2010 / 240 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Segmentation involves the identification of target customer groups by their requirements and buying characteristics. But how should a company decide on which groups to reach and how to market to them? This workbook explains the key aims behind the segmentation process and shows you in a step-by-step plan how to build up a strategy for identifying and targeting segments effectively.
Segmentation involves the identification of target customer groups by their requirements and buying characteristics. But how should a company decide o...
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cena:
369,99 zł |
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