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wyszukanych pozycji: 20
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MSU Contributions to International Business and Innovation
ISBN: 9781848554405 / Angielski / Twarda / 2009 / 244 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Volume 19 of "Advances in International Marketing" is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflections of the contributions their mentors, peers, and the larger academic community have made to their professional development. These deliberations serve to illustrate how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of...
Volume 19 of "Advances in International Marketing" is quite unique. It features essays in marketing and international business, written by doctoral al...
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cena:
483,20 zł |
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Developments in Australasian Marketing
ISBN: 9780762306367 / Angielski / Twarda / 2001 / 344 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Hardbound. Developments in Australasian Marketing presents excellent examples of the exciting range of marketing research that is being carried out by marketing academics in the Australasian region. The volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998. They are arranged into four themes: marketing orientation studies, cross-cultural studies, internationalization issues, and technology issues. The chapters illustrate how academic...
Hardbound. Developments in Australasian Marketing presents excellent examples of the exciting range of marketing research that is being carried out by...
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cena:
1110,39 zł |
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Born Global Firms: A New International Enterprise
ISBN: 9781606490129 / Angielski / Miękka / 2009 / 125 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship. We provide a sound theoretical base, supported by numerous examples.
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive feat...
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cena:
95,13 zł |
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Conducting Market Research for International Business
ISBN: 9781606490259 / Angielski / Miękka / 2009 / 120 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face. This book is a guide to understanding how to develop new marketing opportunities abroad; one of the most demanding yet rewarding economic activities. It is a comprehensive, yet easily understood, treatment of the research issues...
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a pr...
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cena:
95,13 zł |
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Reviving Traditions in Research on International Market Entry
ISBN: 9780762310449 / Angielski / Twarda / 2003 / 176 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. The essays that comprise this collection address an important managerial issue for internationally active companies. The entire volume is devoted to the technical, legal and ethical issues that surround entry into the international market.
The essays that comprise this collection address an important managerial issue for internationally active companies. The entire volume is devoted to t...
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cena:
1047,09 zł |
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International Marketing and Purchasing: From Marketing-mix to Relationships and Networks
ISBN: 9780762303182 / Angielski / Twarda / 2000 / 356 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Hardbound. The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting.This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.
Hardbound. The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of inte...
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cena:
593,03 zł |
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New Directions in International Advertising Research
ISBN: 9780762309504 / Angielski / Twarda / 2002 / 296 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Suitable for those interested in international advertising research and international advertising practitioners, this book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions.
Suitable for those interested in international advertising research and international advertising practitioners, this book addresses the need to move ...
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cena:
1047,09 zł |
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Advances in International Marketing
ISBN: 9780762301645 / Angielski / Twarda / 1996 / 218 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included.
This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included.
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cena:
868,73 zł |
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Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries
ISBN: 9780762312863 / Angielski / Twarda / 2006 / 388 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the "extended arm" of the exporter organisation. This volume of AIM analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and finally the dynamics of such relations. The volume should be seen as a continuation of a stream of literature that has emerged over the last five to ten years....
Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link b...
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cena:
862,98 zł |
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International Perspectives on Trade Promotion and Assistance
ISBN: 9780899304854 / Angielski / Twarda / 1990 / 264 str. Termin realizacji zamówienia: ok. 30 dni roboczych. As the first international convention focused on stimulating trade through policy actions, the International Symposium on Trade Promotion and Assistance sought to present a comprehensive treatment of the role of the public sector in trade promotion. The papers presented at the conference have been collected in this book, and they review trade promotion activities at the international, state, and local levels. They also address the roles of private-sector institutions such as universities, trade centers, and trade associations in providing information and assistance to those companies... As the first international convention focused on stimulating trade through policy actions, the International Symposium on Trade Promotion and Assis... |
cena:
384,41 zł |
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Weathering the Storm in China and India: Comparative Analysis of Societal Transformation Under the Leadership of XI and Modi
ISBN: 9781138586079 / Angielski / Twarda / 2020 / 206 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
704,29 zł |
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Weathering the Storm in China and India: Comparative Analysis of Societal Transformation Under the Leadership of XI and Modi
ISBN: 9781138586086 / Angielski / Miękka / 2020 / 206 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
198,19 zł |
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International Business: The New Realities, Global Edition
ISBN: 9781292303246 / Angielski Termin realizacji zamówienia: ok. 8-10 dni roboczych (Dostawa przed świętami) |
cena:
479,78 zł |
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Cross-Cultural Buyer Behavior
ISBN: 9780762314126 / Angielski / Twarda / 2007 / 308 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers. With chapters written by leading marketing scholars from around the world, including current and/or former Presidents of the American Academy of Advertising, the European Academy of Advertising, and the Korea Advertising Society, this volume focuses on cutting edge issues that affect buyer behavior in an international context.
The first of the four sections of the book focuses on a... The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important im...
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cena:
1070,11 zł |
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New Challenges to International Marketing
ISBN: 9781848554689 / Angielski / Twarda / 2009 / 432 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international...
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cena:
1179,42 zł |
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Doing Business in Emerging Markets
ISBN: 9781526494566 / Angielski / Twarda / 2021 / 376 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
886,88 zł |
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Doing Business in Emerging Markets
ISBN: 9781526494559 / Angielski / Miękka / 2021 / 376 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
307,74 zł |
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Thought Leadership in Advancing International Business Research
ISBN: 9780230217775 / Angielski / Twarda / 2008 / 258 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting edge research to explore frontier topics in international business, and to look at where international business is going.
This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leader...
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cena:
388,20 zł |
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Marketing in Asia Pacific and Beyond
ISBN: 9781559388399 / Angielski / Twarda / 1996 / 308 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included.
This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included.
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cena:
868,73 zł |
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Advances in International Marketing
ISBN: 9781559381284 / Angielski / Twarda / 1990 / 260 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoretical and empirical contributions are included. While some contributors focus on managerial issues in international marketing, others take a public policy or a comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to...
For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through...
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cena:
868,73 zł |
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