wyszukanych pozycji: 3
Strategic International Marketing: Strategy Development and Implementation
ISBN: 9781032467726 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
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cena:
755,01 zł |
Strategic International Marketing: Strategy Development and Implementation
ISBN: 9781032467733 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
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cena:
208,23 zł |
Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries
ISBN: 9780762312863 / Angielski / Twarda / 2006 / 388 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the "extended arm" of the exporter organisation. This volume of AIM analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and finally the dynamics of such relations. The volume should be seen as a continuation of a stream of literature that has emerged over the last five to ten years....
Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link b...
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cena:
862,98 zł |