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The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the leading scholars in the field, this is the first collection to examine CSR from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior, strategy, and public policy. The authors examine whether CSR holds equal value for both businesses and...

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the leading scholars in the field, this is the first collection to examine CSR from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior, strategy, and public policy. The authors examine whether CSR holds equal value for both businesses and...

#1 New York Times bestselling author Nora Roberts presents four enchanting tales of castles, spells, and happily-ever-afters...
In Nora Roberts's -Spellbound, - a bewitchingly beautiful lady casts a thousand-year love spell on the man of her dreams--and unleashes a nightmare that only true love can conquer.
In Jill Gregory's -Castle Doom, - a Gypsy's prophecy spells love when an unlikely pair join to fight the ultimate evil--and find themselves in their own battle of hearts.
In Ruth Ryan Langan's -Falcon's Lair, - a young American travels to England to free her...