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wyszukanych pozycji: 6
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Surviving in a Material World: The Lived Experience of People in Poverty
ISBN: 9780268041014 / Angielski / Twarda / 2001 / 175 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This work provides an eye-opening look at the material lives of the poor in America. The narrative aims to allow readers to envision themselves in the real world of the poor, to imagine what it could be like to be faced with their particular circumstances and limited options.
This work provides an eye-opening look at the material lives of the poor in America. The narrative aims to allow readers to envision themselves in the...
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cena:
103,49 zł |
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Handbook of Research on Marketing and Corporate Social Responsibility
ISBN: 9781785368660 / Angielski / Miękka / 2016 / 432 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the leading scholars in the field, this is the first collection to examine CSR from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior, strategy, and public policy. The authors examine whether CSR holds equal value for both businesses and...
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the com...
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cena:
266,75 zł |
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Marketing and Consumer Research in the Public Interest
ISBN: 9780803971912 / Angielski / Miękka / 1995 / 240 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers' perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning...
Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting...
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cena:
564,29 zł |
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Handbook of Research on Marketing and Corporate Social Responsibility
ISBN: 9781781003787 / Angielski / Twarda / 2014 / 432 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the leading scholars in the field, this is the first collection to examine CSR from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior, strategy, and public policy. The authors examine whether CSR holds equal value for both businesses and...
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the com...
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cena:
953,66 zł |
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Mapping Out Marketing: Navigation Lessons from the Ivory Trenches
ISBN: 9781138082236 / Angielski / Miękka / 2018 / 194 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
186,32 zł |
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Mapping Out Marketing: Navigation Lessons from the Ivory Trenches
ISBN: 9781138082229 / Angielski / Twarda / 2018 / 194 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
698,90 zł |
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