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GET MORE BANG FOR YOUR MEDIA BUCK Discover the secrets of Guerrilla Media Buying, an "unconventional" system of planning and buying media-- that relies on time, energy and imagination-- rather than a big fat marketing budget. Learn how to increase media impact, while spending 50% LESS. Learn about alternatives to advertising. Select the most cost effective options. Learn how to deal with media reps and negotiate media buys at a fraction of the cost. See 91 creative, low cost media ideas. Learn about "under the radar buying techniques..".and more Guerrilla Media Buying, can defeat Goliath in...

FREE MARKETING: A social media primer to assist marketers effectively plan and implement FREE tactics and best practices in social media-- like Twitter, Facebook, MySpace, Digg, Squidoo, LinkedIn, Yahoo, Wordpress and others! Over 500 tactics provided to help you get maximum results and ROI.

Unlike existing media texts, Media Planning and Buying in the 21st Century places emphasis on media planning and buying in the context of the major marketing and communications trends, from integrated marketing communications, the integration of traditional, digital and social media, the recognition that media buying and selling as equal partners with planning, and much more . We are in the early stages of a marketing and media revolution, but existing media books are still stuck in the 20th century. IMC continues to be ignored by many agencies. Accountability and ROIstill an alien concept....