Wyniki wyszukiwania:

The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and...

Provides guidelines for selecting and developing objectives, key strategies, and tactics to help produce or increase revenue through tourism. Topics include how to arrange a calendar of events, plan a yearly series of promotions, formulate a budget for advertising, and develop a city's infrastructure to be visitor-friendly. Paper edition (unseen),

This guide provides instructions for creating a marketing plan suited to particular businesses, products, services, or brands. It describes the various tools and techniques associated with marketing, and offers advice on choosing the best strategy. Checklists and sample forms are included. Nykiel teaches at the University of Houston. Annotation (c)