ISBN-13: 9780789005915 / Angielski / Twarda / 1998 / 109 str.
ISBN-13: 9780789005915 / Angielski / Twarda / 1998 / 109 str.
Provides guidelines for selecting and developing objectives, key strategies, and tactics to help produce or increase revenue through tourism. Topics include how to arrange a calendar of events, plan a yearly series of promotions, formulate a budget for advertising, and develop a city's infrastructure to be visitor-friendly. Paper edition (unseen),