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Genre theory has been used to describe patterns within certain types of mass media, especially patterns associated with written and spoken language. These same methods can be applied to interviewing and the planning and creation of focus groups. Elicitation Strategies for Interviewing and Fieldwork: Emerging Research and Opportunities is a pivotal reference source that provides vital research on the application of textual strategies associated with initiating or eliciting texts and strategies for keeping responders on task. While highlighting topics such as microgenre, interview protocol,...

When courts lifted their school desegregation orders in the 1990s - declaring that black and white students were now "integrated" in America's public schools - it seemed that a window of opportunity would open for Latinos, Asians, and people of other races and ethnicities to influence school reform efforts. However, in most large cities the "multiethnic moment" passed, without leading to greater responsiveness to burgeoning new constituencies. "Multiethnic Moments" examines school systems in four major U.S. cities - Boston, Denver, Los Angeles, and San Francisco - to uncover the factors that...

Organizational Semiotics regards organizations as the real information systems in which technologies have an essential role to play. It develops this perspective using the established discipline of semiotics, the theory of signs. A sign is anything that stands for something else within a certain community. This fundamental notion supports a unified treatment of human and technical aspects of information systems.
Organizational Semiotics: Evolving a Science of Information Systems covers such issues as:

-Fundamental concepts such as 'information', 'data', 'message',...