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Need to Grow Your Business? Write a Book that Drives Enthusiastic, Presold Prospects to Your Door . . . Even During a Recession Everything you need to know to write, illustrate, publish, and market a book your prospects want and that will spotlight you as the go-to expert in your professional field. Develop a concept to target your prospects Craft one of the three leading business-book styles: informational/how to business biography or allegory Write to keep your readers glued Work with a graphic artist to reflect your brand and get your book noticed Traditional-, self-, and e-publishing...