wyszukanych pozycji: 16
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Skandal in Hollywood - Die Wirkung von negativen Berichterstattungen über Superstars auf die Einspielergebnisse ihrer Filme
ISBN: 9783656396987 / Niemiecki / Miękka / 2013 / 120 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Diplomarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, Universitat zu Koln (Department of Marketing and Brand Management), Sprache: Deutsch, Abstract: Inhaltsangabe In der jungeren Vergangenheit hat sich eine Forschungsrichtung entwickelt, welches sich mit der Ubertragbarkeit von Markenkonzepten auf Menschen als Marken, und nicht allein mit der Vermarktung von Produkten mittels Testimonials, befasst. Hier schliet sich die Frage an, wie sich Medienberichterstattungen auswirken konnen, wenn diese sich explizit auf...
Diplomarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, Universitat zu K...
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cena:
321,83 zł |
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Skandal in Hollywood: Die Wirkung von negativen Berichterstattungen über Superstars auf die Einspielergebnisse ihrer Filme
ISBN: 9783955492403 / Niemiecki / Miękka / 2013 / 120 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Der wirtschaftliche Erfolg von Kinofilmen ist schwer vorherzusagen. Um dieses okonomische Risiko und die Unsicherheit zu minimieren, werden haufig sehr bekannte Schauspieler, sogenannte Stars oder auch Superstars, engagiert. Diese sollen dann mit ihrem Bekanntheitsgrad, so die Theorie, mehr Besucher in die Kinos locken, was wiederum zu hoheren Einspielergebnissen fuhren soll. Die positiven Wirkungen solcher Stars sind jedoch wissenschaftlich umstritten. Weniger erforscht sind bisher mogliche okonomische Effekte, wenn Stars in der medialen Landschaft negativ, z.B. in Form von Skandalen,...
Der wirtschaftliche Erfolg von Kinofilmen ist schwer vorherzusagen. Um dieses okonomische Risiko und die Unsicherheit zu minimieren, werden haufig seh...
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cena:
195,93 zł |
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Supporting Workplace Learning: Towards Evidence-Based Practice
ISBN: 9789400735132 / Angielski / Miękka / 2013 / 234 str. Termin realizacji zamówienia: ok. 20 dni roboczych. During the 1990s, the workplace was rediscovered as a rich source of learning. The issue of workplace learning has since received increasing attention from academics and practitioners alike but is still under-researched empirically. This book brings together a range of state-of-the-art research papers addressing interventions to support learning in the workplace. The authors are experienced international scholars who have an interest in making HRD and workplace learning practices more evidence-based through practical relevant research.
Although workplace learning is largely... During the 1990s, the workplace was rediscovered as a rich source of learning. The issue of workplace learning has since received increasing attent... |
cena:
386,41 zł |
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Supporting Workplace Learning: Towards Evidence-Based Practice
ISBN: 9789048191086 / Angielski / Twarda / 2011 / 234 str. Termin realizacji zamówienia: ok. 20 dni roboczych. During the 1990s, the workplace was rediscovered as a rich source of learning. The issue of workplace learning has since received increasing attention from academics and practitioners alike but is still under-researched empirically. This book brings together a range of state-of-the-art research papers addressing interventions to support learning in the workplace. The authors are experienced international scholars who have an interest in making HRD and workplace learning practices more evidence-based through practical relevant research.
Although workplace learning is largely... During the 1990s, the workplace was rediscovered as a rich source of learning. The issue of workplace learning has since received increasing attent... |
cena:
386,41 zł |
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Finanzbezogene operative Informationssysteme an Universitäten
ISBN: 9783639112184 / Niemiecki / Miękka / 2010 / 200 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Mit dem Inkrafttreten des UG 2002 wurden Osterreichs Universitaten in juristische Personen des offentlichen Rechts mit voller Rechts- und Geschaftsfahigkeit umgewandelt. Durch die Dezentralisierung der Entscheidungsbefugnisse, die Erweiterung des Handlungsspielraums und durch den Einsatz betriebswirtschaftlicher Instrumente soll die Effektivitat und Leistungsfahigkeit der Universitaten gesteigert werden. Eine wichtige Rolle nimmt dabei das Controlling ein, welches eine verbesserte Informationsversorgung sowie ein effektiveres, effizienteres, wirtschaftlicheres und transparenteres Handeln der...
Mit dem Inkrafttreten des UG 2002 wurden Osterreichs Universitaten in juristische Personen des offentlichen Rechts mit voller Rechts- und Geschaftsfah...
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cena:
341,15 zł |
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The Routledge Companion to Human Resource Development
ISBN: 9780415820424 / Angielski / Twarda / 2014 / 694 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The field of Human Resource Development (HRD) has grown in prominence as an independent discipline from its roots in both management and education since the 1980s. There has been continual debate about the boundaries of HRD ever since. Drawing on a wide and respected international contributor base and with a focus on international markets, " "this book provides a thematic overview of current knowledge in HRD across the globe. The text is separated into nine sections which explore the origins of the field, adjacent and related fields, theoretical approaches, policy perspectives,... The field of Human Resource Development (HRD) has grown in prominence as an independent discipline from its roots in both management and education ... |
cena:
1112,61 zł |
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Workplace Learning: Concepts, Measurement and Application
ISBN: 9781138864139 / Angielski / Miękka / 2015 / 260 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This edited volume aims to evaluate the promises of workplace learning by addressing the following related questions: What are current developments in theory that informs workplace learning research? How can learning in the workplace be measured? What is the impact of various organizational settings (e.g., team-based work and call centres) on workplace learning? Which are the promising new avenues for research? And which research-based recommendations can be made to boost learning opportunities in various work contexts? The topic is conceptualized as an interaction between the individual... This edited volume aims to evaluate the promises of workplace learning by addressing the following related questions: What are current developments... |
cena:
298,34 zł |
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The Sage Handbook of Social Media
ISBN: 9781412962292 / Angielski / Twarda / 2018 / 662 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This highly international handbook addresses the most significant research themes, methodological approaches and debates about social media. Leading scholars provide a range of disciplinary perspectives.
This highly international handbook addresses the most significant research themes, methodological approaches and debates about social media. Leading s...
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cena:
758,60 zł |
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Platforms and Cultural Production
ISBN: 9781509540501 / Angielski / Twarda / 2021 / 260 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. |
cena:
292,79 zł |
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Platforms and Cultural Production
ISBN: 9781509540518 / Angielski / Miękka / 2021 / 260 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. |
cena:
95,77 zł |
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The Platform Society: Public Values in a Connective World
ISBN: 9780190889760 / Angielski / Twarda / 2018 / 238 str. Termin realizacji zamówienia: ok. 30 dni roboczych. In The Platform Society, Van Dijck, Poell and De Waal offer a comprehensive analysis of an online world where platforms have penetrated the heart of societies. The book analyzes intense struggles in four sectors-news, urban transport, health, and education-asking who is responsible for anchoring public values and the common good in a platform society?
In The Platform Society, Van Dijck, Poell and De Waal offer a comprehensive analysis of an online world where platforms have penetrated the heart of s...
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cena:
475,83 zł |
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The Platform Society: Public Values in a Connective World
ISBN: 9780190889777 / Angielski / Miękka / 2018 / 240 str. Termin realizacji zamówienia: ok. 30 dni roboczych. In The Platform Society, Van Dijck, Poell and De Waal offer a comprehensive analysis of an online world where platforms have penetrated the heart of societies. The book analyzes intense struggles in four sectors-news, urban transport, health, and education-asking who is responsible for anchoring public values and the common good in a platform society?
In The Platform Society, Van Dijck, Poell and De Waal offer a comprehensive analysis of an online world where platforms have penetrated the heart of s...
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cena:
149,98 zł |
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Social Media Materialities and Protest: Critical Reflections
ISBN: 9781138093089 / Angielski / Miękka / 2018 / 164 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
187,07 zł |
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The SAGE Handbook of Social Media
ISBN: 9781526486875 / Angielski / Miękka / 2019 / 662 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range...
The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat ...
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cena:
252,87 zł |
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The Routledge Companion to Human Resource Development
ISBN: 9781032242613 / Angielski / Miękka / 2021 / 732 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
278,10 zł |
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The Sage Handbook of Human Resource Development
ISBN: 9781529672541 / Angielski / 11-11-2024 Książka dostępna od: 11-11-2024 |
Planowany termin premiery książki: 11-11-2024
Książkę można już zamówić z rabatem 5% |
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648,60 zł |