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Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth and have recruiting, selling and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing executives have been driven crazy by this, lamenting on how their product was better, but the market didn't seem to care. Launching to Leading explains how and why market leaders succeed in breaking through and leading in today's crowded markets, and reveals how to apply this to your business to take you from Launching to Leading and...

Film Analysis offers concise analyses of fifty diverse and historically significant films--each written exclusively for the text by a leading scholar. Written with the undergraduate in mind, the essays are clear, readable, and great models for students to follow in helping them to hone their own writing. The Second Edition includes six new essays, a new, detailed guide to writing film analysis, and an extensive, up-to-date glossary of critical film terms.

In an age of high tech, our experience of technology has changed tremendously, yet the definition of technology has remained largely unquestioned. High Techne redresses this gap in thinking about technology, examining the shifting relations of technology, art, and culture from the beginnings of modernity to contemporary technocultures.

Drawing on the Greek root of technology (techne, generally translated as "art, skill, or craft"), R. L. Rutsky challenges both the modernist notion of technology as an instrument or tool and the conventional idea of a noninstrumental aesthetics. Today,...

Interdisciplinary in scope and often provocative in their choice of materials, the essays in this volume present new strategies for theorizing culture and politics. Not content simply to "apply" theory to political and cultural objects, they instead treat all three as complex, interconnected, and constantly evolving areas of inquiry. Drawn from the innovative work originally published in Strategies: Journal of Theory, Culture and Politics, the essays collected here explore a variety of topics, ranging from considerations of Marx, Foucault, Jameson, and Rorty to investigations of Madonna,...