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This is a semi-technical overview of the features and operation of third generation cellular and PCS systems. It offers an overview of the evolution of 3G cellular and PCS, describes the types of technology, design issues for handset and network systems, and provides a sense of future direction.

Combines public relations strategies with consultative sales techniques in a strategic framework. This book teaches salespeople to uncover a client's deepest concerns and to position their products or services in light of those concerns, using message points and other traditional PR tactics to help them successfully sell to the customer's pain.