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Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity* Changing social structures and the rise...

Stan bardzo dobry - książka była czytana, ale jeszcze długo posłuży innym czytelnikom. Ma ślady używania - otwierania i kartkowania, rysy, zabrudzenia. Wygląda jak książka, którą wypożyczasz w bibliotece.
A skateboarding book like no other, this collection of stunning color photographs from around the world reveals an authentic, unsentimental view of an often overglamorized subculture. The Irish photographer and skateboarder Richard Gilligan spent four years traveling through Europe and the US to photograph homemade skateparks. The resulting photographs are not your...