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wyszukanych pozycji: 6
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International Marketing (Rle International Business): Strategy and Management
ISBN: 9780415752022 / Angielski / Miękka / 2014 Termin realizacji zamówienia: ok. 16-18 dni roboczych. A basic text for international marketing courses, introducing the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing.
A basic text for international marketing courses, introducing the different elements of the international marketing mix and sets these in context. It ...
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cena:
228,18 zł |
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International Marketing : Strategy and Management
ISBN: 9780415641135 / Angielski / Twarda / 2013 / 310 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. A basic text for international marketing courses, introducing the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing.
A basic text for international marketing courses, introducing the different elements of the international marketing mix and sets these in context. It ...
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cena:
752,12 zł |
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Strategic Marketing Planning
ISBN: 9781138133952 / Angielski / Twarda / 2015 / 576 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity* Changing social structures and the rise...
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. ...
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cena:
933,66 zł |
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Marketing and Healthcare Organizations
ISBN: 9781857751901 / Angielski / Miękka / 1995 / 224 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially. One consequence of this is that health-care managers are having to look at managerial approaches and techniques that previously were the province of the private sector. Prominent among those is the whole area of marketing. This work takes a broad approach to the marketing process, highlighting some of the challenges that health-care managers and medical professionals are having to face. Having done this, the authors move on to examine some of the...
The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially. One conseque...
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cena:
181,49 zł |
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Marketing and General Practice
ISBN: 9781857750270 / Angielski / Miękka / 1994 / 164 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of GPs and practice managers over a variety of situations and concludes with a comprehensive case study of one particular practice with which the authors worked. Readers of this book should gain a clear idea of the nature and purpose of marketing techniques and how the opportunities now becoming...
This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is pr...
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cena:
181,49 zł |
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Marketing and Retail Pharmacy
ISBN: 9781857752021 / Angielski / Miękka / 1996 / 174 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear under...
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cena:
181,49 zł |
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