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Greenpeace: The Inside Story is the first comprehensive eye-witness account of the human drama behind the creation of the world's largest direct-action environmental group. Greenpeace founder and Pulitzer Prize-nominated author Rex Weyler brings us the amazing story of an idea that changed the world, and the adventures, clashes, pitfalls and heroics of the people who fought for it.

The book reveals the roots of ecology and the influence on Greenpeace of legends such as Gandhi, Einstein, Rachel Carson, and Martin Luther King Jr. The story is enhanced through cameo appearances...

Die Marke als zentraler Werttreiber eines Unternehmens unterliegt stets der Gefahr einer Markenkrise. Das langfristig aufgebaute Markenimage und Markenguthaben konnen empfindlich beschadigt werden. Trotz der hohen Bedeutung von Markenkrisen fur die Unternehmenspraxis wurden die Ursachen und deren Wirkungen auf unterschiedlich starke Marken bisher nicht hinreichend erforscht. In einer empirischen Studienreihe untersucht Stephan Weyler die Auspragungen von produktbedingten und ethisch bedingten Markenkrisen auf verhaltenswissenschaftliche Zielgroen und die Wirkungen von moglichen...

Standing outside elite or even middling circles, outsiders who were marginalized by limitations on their freedom and their need to labor for a living had a unique grasp on the profoundly social nature of print and its power to influence public opinion. In Empowering Words, Karen A. Weyler explores how outsiders used ephemeral formats such as broadsides, pamphlets, and newspapers to publish poetry, captivity narratives, formal addresses, and other genres with wide appeal in early America.

To gain access to print, outsiders collaborated with amanuenses and editors, inserted their...