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wyszukanych pozycji: 11
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Communication Excellence: How to Develop, Manage and Lead Exceptional Communications
ISBN: 9783319488592 / Angielski / Miękka / 2017 / 215 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing... Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and inte... |
cena:
140,86 |
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Communicating Corporate Social Responsibility: Perspectives and Practice
ISBN: 9781783507955 / Angielski / Twarda / 2014 / 456 str. Termin realizacji zamówienia: ok. 30 dni roboczych. This book offers a groundbreaking collection of chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. After outlining a theoretical framework, the themed sections cover: (1) Communication in CSR: The Communicative Role, Strategy and Evaluation; (2) CSR Discourses and Corporate Reporting; (3) CSR Online Communication and Social Media; (4) The Role of Stakeholders in CSR Communication: Managers, Employees and Consumers. The 18 chapters explore the theory, practice and issues involved in communicating CSR and make for fascinating reading. An international...
This book offers a groundbreaking collection of chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. After outlining...
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cena:
655,82 |
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Researching the Changing Profession of Public Relations
ISBN: 9782875740564 / Angielski / Miękka / 2013 / 333 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. How should we approach the challenges created by the increasing professionalization of public relations across Europe? Historical and cultural interpretations are not always sufficient to explain the fast and diverse developments of the public relations profession in our cosmopolitan and digitalized world.
This book aims to pinpoint and address the questions faced by researchers and professionals in their efforts to understand and support the changing profession of public relations. The chapters are all contributed by recognized academics and are structured around three topics. Firstly,... How should we approach the challenges created by the increasing professionalization of public relations across Europe? Historical and cultural interpr...
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cena:
335,54 |
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Public Relations, Values and Cultural Identity
ISBN: 9782875742513 / Angielski / Miękka / 2015 / 398 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. As organisations seek legitimacy in a fast-moving, interconnected and changing world, how do public relations help them to manage their identity, responsibilities and impact on society? In a more interactive society, organisations need to align their actions with social demands and values. If the main role of public relations is to build trust and influence opinionmakers, media, the public and the political agenda, what are the constraints and limitations at play here, and what is the impact on ethical principles?
The published research shows the profession is facing crucial changes: the... As organisations seek legitimacy in a fast-moving, interconnected and changing world, how do public relations help them to manage their identity, resp...
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cena:
351,00 |
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Strategic Communication and the Global Pandemic
ISBN: 9781032738697 / Angielski Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
705,83 |
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Strategic Communication in a Global Crisis: National and International Responses to the Covid-19 Pandemic
ISBN: 9781032026954 / Angielski / Twarda / 2022 / 240 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
632,81 |
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Strategic Communication in a Global Crisis: National and International Responses to the Covid-19 Pandemic
ISBN: 9781032026961 / Angielski Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
194,66 |
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Corporate Social Irresponsibility: A Challenging Concept
ISBN: 9781780529981 / Angielski / Twarda / 2012 / 341 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Corporate social responsibility (CSR) has become an increasingly heated topic since the 1980s. This title proposes that the concept of Corporate Social Irresponsibility (CSI) offers a better theoretical platform to avoid the vagueness, ambiguity, arbitrariness and mysticism of CSR.
Corporate social responsibility (CSR) has become an increasingly heated topic since the 1980s. This title proposes that the concept of Corporate Socia...
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cena:
548,22 |
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Big Ideas in Public Relations Research and Practice
ISBN: 9781838675080 / Angielski / Twarda / 2019 / 216 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Big Ideas can do many things. They are transformative and change the way we work and communicate in organizations and societies. As Big Ideas are dynamic, they can cross borders between disciplines to create new relationships between people, organizations and countries. In applying big ideas to public relations, this volume challenges how scholars and practitioners perceive and understand public relations within an organizational setting. In thinking about the 'bigger picture', the collection expands public relations research to include more theory-building, more cross-disciplinary...
Big Ideas can do many things. They are transformative and change the way we work and communicate in organizations and societies. As Big Ideas are dyna...
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cena:
399,62 |
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Joy: Using strategic communication to improve well-being and organizational success
ISBN: 9781800432413 / Angielski / Twarda / 2020 / 256 str. Termin realizacji zamówienia: ok. 30 dni roboczych. This volume explores current research in public relations and communication management, and in particular examines how public relations can have a positive impact on the well being of its publics. One of the biggest competitive advantages in today's business world are positive and engaged publics, because satisfied participants are at the core of any successful relationship. The success of relationships with publics is mostly based on how people are valued and treated, which in turn affects their self-perceptions and level of performance. Both of these elements are correlated with life...
This volume explores current research in public relations and communication management, and in particular examines how public relations can have a pos...
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cena:
461,11 |
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The Critical State of Corporate Social Responsibility in Europe
ISBN: 9781787561502 / Angielski / Twarda / 2018 / 384 str. Termin realizacji zamówienia: ok. 30 dni roboczych. This edited volume aims at exploring the uniqueness and complexity of European CSR approaches, perspectives, and practices through a critical lens.
This edited volume aims at exploring the uniqueness and complexity of European CSR approaches, perspectives, and practices through a critical lens.
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cena:
471,36 |
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