Public Relations, Values and Cultural Identity

ISBN-13: 9782875742513 / Angielski / Miękka / 2015 / 398 str.

Enric Ordeix;Valerie Carayol;Ralph Tench

Opis

As organisations seek legitimacy in a fast-moving, interconnected and changing world, how do public relations help them to manage their identity, responsibilities and impact on society? In a more interactive society, organisations need to align their actions with social demands and values. If the main role of public relations is to build trust and influence opinionmakers, media, the public and the political agenda, what are the constraints and limitations at play here, and what is the impact on ethical principles?
The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with social demands; the emergence of new techniques for interacting with organisations in a more trustworthy manner; and growing pressure by social groups acting both for and against particular social values, ideas and identities.

Spis treści

Contents: Jorge Da Silva/João Simão: From Integration to Legitimacy: Values and Publics in Public Relations - Philip Michael Young: A History of the Future: Concepts for Telling the Story of Online PR - Anne Linke: Talking with or at Stakeholders? An Empirical Investigation of Architectures of Listening and Structures for Dialogue in the Social Web Build up by Organizations - Gisela Gonçalves/Susana de Carvalho Spínola/Celma Padamo: Graduate Education in Public Relations: A Key Strategy for Professional Affirmation in Portugal - Anne Laajalahti/Jenni Hyvärinen/Marita Vos: Perspectives on Citizens' Crisis Communication Competence in Co-Producing Safety - Olaf Hoffjann: Participative Public Relations: An Integrative Approach to Participating in PR - Johanna Stenersen: Empowered Spaces: The Political and Everyday Life - Diana-Maria Cismaru/Diana-Luiza Dumitriu: The Impact of Competitions' Success or Failure on the Online Reputation of Sport Teams: A Tool of Analysis - Katerina Tsetsura: Communicating Public Values in a Young Democracy: Successes and Failures of Western Donors to Support Ukrainian Independent Media - Hagen Schölzel/Howard Nothhaft: Strategic Public Relations versus Public Values? The 'Swarming' of German Defense Minister Zu Guttenberg - Joel Rasmussen: The Challenge of Improving the Public Representation of Mental Illness: A Case Study of Crime Reporting, and a Call for Radical Change - A. Banu Biçakçi/Pelin Hürmeriç: Turkish Universities' Adoption of Social Media for Dialogic Communication - Jan Niklas Kocks/Juliana Raupp: Social Media and Juridical Constraints: Possibilities and Limitations of Digitized Governmental PR in Germany - Tatiana Nunes/Mafalda Eiró Gomes: Alzheimer's Disease Health Literacy: A Challenge for Communication Professionals - Stefania Romenti/Chiara Valentini/Grazia Murtarell/Eleonora Cipolletta: A Reputation Measurement Model for Online Stakeholders: Concepts, Evidence and Implications - Sarah Justine Williams: Panacea for the Public Sphere? The Use of Social Media in the Public Sector in the UK - Sónia Pedro Sebastião: Digital Communication Strategies: The Example of the Portuguese PR Consultancies Websites - Peter Winkler/Stefan Wehmeier: New Modes of Participation in Online-PR: Understanding Texto-Material Networks - Joan-Francesc Fondevila-Gasco´n/Ana Beriain-Ban~ares/Josep-Llui s Del Olmo-Arriag: Public Relations and the Use of Interactivity in Digital Press and in Social Media: A Comparative Analysis - Dee Goldstraw: Can PR Practitioners Build Positive Journalist Relationships Via Social Media? - Astrid Spatzier/Laura Moisl: Social Media Meet Dialog? Analyzing the Communication Activities of Companies on Facebook - Susana De Carvalho Spinola: Strategic and Tactical Role of Public Relations: A Framework Proposal.

O autorze

Enric Ordeix has been a member of the Communication Department of Blanquerna School of Communication and International Relations - Ramon Llull University since 1995. He is a member of the research group GRECPRP, Vice-President of the Global Communication Institute and Track Chair of the IABD, International Academy of Business Disciplines. He was the 2013 EUPRERA Congress Chair.
Valérie Carayol is full Professor at the Institute of Information and Communication Sciences, Bordeaux Montaigne University. She is the director of the research group MICA dedicated to communication sciences and art and the editor of the French academic journal Communication & Organisation. She is a former President of the European Public Relations Education and Research Association (EUPRERA).
Ralph Tench is full Professor of Communication Education and Director of PhD programmes for the Faculty of Business and Law at Leeds Beckett University. He is the former subject head for public relations and communications at Leeds Beckett University and is member of the EUPRERA Board of Directors.