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The Art Firm explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firms--as avant-garde enterprises and arts corporations--have existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses. Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer, showing how aesthetic management and metaphysical marketing can create value. Using case...

This book explores the foundation of European management philosophy at a dramatic moment in European history: the Cold War has ended; Western capitalism has triumphed over communism. The book reflects on the role of business and management that has emerged in Western capitalism and it searches for the roots of moral philosophy and the philosophies of management derived from the history of economic thought. It traces such ideas from the late 18th century works, Quesnay and Smith, down through the 19th century to the present. The closing chapter of the book sets out ten principles for tight...

This book explores the foundation of European management philosophy at a dramatic moment in European history: the Cold War has ended; Western capitalism has triumphed over communism. The book reflects on the role of business and management that has emerged in Western capitalism and it searches for the roots of moral philosophy and the philosophies of management derived from the history of economic thought. It traces such ideas from the late 18th century works, Quesnay and Smith, down through the 19th century to the present. The closing chapter of the book sets out ten principles for tight...

Leaders in business and art can gain a lot by listening to each other. In this book thirteen research-based cases demonstrate how software programmers, art curators, financial analysts, orchestra conductors, construction engineers and chefs, share aesthetic leadership talents that hold the key to transforming the ordinary into the extraordinary.