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42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets. In this book, you'll learn ways to:

• Craft the right positioning and messaging for your prospective customers.
• Communicate with your customers in terms that are meaningful to them.
• Use the web and social media to have two-way conversations with your...

This book focuses on reflective writing, guiding teachers to recognize their potential as professional leaders. The shift to online and blended learning models now favored in education encourages a broader understanding of leadership, particularly its growing relevance to teachers. These models, combined with reflective writing, foster flexible, inclusive teacher learning that responds to each teacher’s strengths, can be used individually and collaboratively to develop teachers as leaders inside and outside the classroom who are critically involved in creating their own professional...

This book focuses on reflective writing, guiding teachers to recognize their potential as professional leaders. The shift to online and blended learning models now favored in education encourages a broader understanding of leadership, particularly its growing relevance to teachers. These models, combined with reflective writing, foster flexible, inclusive teacher learning that responds to each teacher’s strengths, can be used individually and collaboratively to develop teachers as leaders inside and outside the classroom who are critically involved in creating their own professional...