42 Rules of Product Marketing: Learn the Rules of Product Marketing from Leading Experts from Around the World

ISBN-13: 9781607730804 / Angielski / Miękka / 2012 / 130 str.

Phil Burton;Gary Parker;Brian Lawley

Opis

42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets. In this book, you'll learn ways to:

• Craft the right positioning and messaging for your prospective customers.
• Communicate with your customers in terms that are meaningful to them.
• Use the web and social media to have two-way conversations with your customers.
• Use web analytics to understand customer interest.
• Work effectively with sales and sales channels to manage leads and drive revenue.
• Become recognized in your company or organization.
• Discern a prospect's digital body language from web interactions.
• Understand the new rules of public relations.

Best of all, it was written with the busy product marketer in mind. Each rule is kept to two pages and designed to stand on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty two of the best marketing managers in the world. Whether you are a seasoned, experienced product marketing manager or are just starting out, the 42 Rules of Product Marketing will help you to work more effectively and produce greater returns for your company.