42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets. In this book, you'll learn ways to:
Craft the right positioning and messaging for your prospective customers.
Communicate with your customers in terms that are meaningful to them.
Use the web and social media to have two-way conversations with your...
42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book...
Things are not quite what they seem for Declan Grey, whose world has just been turned upside-down. On the street with no money and no friends, he needs to think quickly to get his life back on track and get some well earned revenge whilst he is at it. The first book in the Letter-opener trilogy, opens up the belly of London's underground where there are more interesting characters waiting to meet Mr Grey than he might expect.
Things are not quite what they seem for Declan Grey, whose world has just been turned upside-down. On the street with no money and no friends, he need...
Two boys find a penny in the dust of Scotts Creek, a small country town in central Queensland. The public squabble over ownership of the coin causes their father, the local Blacksmith to mete out some rough punishment. In his rage, he seriously harms the eldest boy, Lindsay, starting a chain reaction of events that changes the lives of so many. It is 1899, and Australia is recruiting soldiers to fight in South Africa. Forced onto a ship and away from his family, Lindsays father finds that he is the only one with the knowledge of a plot to destroy many lives. He has no way to warn his fellow...
Two boys find a penny in the dust of Scotts Creek, a small country town in central Queensland. The public squabble over ownership of the coin causes t...