42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets. In this book, you'll learn ways to:

• Craft the right positioning and messaging for your prospective customers.
• Communicate with your customers in terms that are meaningful to them.
• Use the web and social media to have two-way conversations with your...