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wyszukanych pozycji: 14
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Critical Marketing
ISBN: 9781138441194 / Angielski / Twarda / 2017 Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
951,16 zł |
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The Sage Handbook of Marketing Theory
ISBN: 9781847875051 / Angielski / Twarda / 2010 / 544 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives ...
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cena:
756,05 zł |
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The SAGE Handbook of Marketing Theory
ISBN: 9781446270516 / Angielski / Miękka / 2013 / 544 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives ...
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cena:
195,11 zł |
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The Routledge Companion to Marketing and Feminism
ISBN: 9780367477578 / Angielski / Twarda / 2022 / 490 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
1048,72 zł |
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Gendered Marketing
ISBN: 9781035316922 / Angielski / Miękka / 2023 / 168 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
135,81 zł |
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Royal Fever: The British Monarchy in Consumer Culture
ISBN: 9780520273658 / Angielski / Twarda / 2015 / 384 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. It demonstrates the monarchy's power as a brand whose narrative has...
No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding o...
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cena:
518,82 zł |
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Critical Marketing
ISBN: 9780750680660 / Angielski / Miękka / 2007 / 256 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities.
In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: . The... Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized ...
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cena:
243,84 zł |
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Motherhoods, Markets and Consumption : The Making of Mothers in Contemporary Western Cultures
ISBN: 9780415516495 / Angielski / Twarda / 2013 / 258 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) It takes more than a baby to make a mother, and mothers make more than babies. This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives and organized into four main sections, this book:
It takes more than a baby to make a mother, and mothers make more than babies. This edited collection brings together a range of international stud... |
cena:
756,05 zł |
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Marketing and Feminism : Current issues and research
ISBN: 9780415219723 / Angielski / Twarda / 2000 / 304 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) This volume offers scholarship on feminist perspectives in marketing. Through many controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: the dark side of female consumption; women and marketing in Socialist economies; women and advertising; ecofeminism and marketing; and gender, marketing and cultural diversity.
This volume offers scholarship on feminist perspectives in marketing. Through many controversial discussions, it highlights and challenges assumptions...
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cena:
926,78 zł |
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Key Concepts in Critical Management Studies
ISBN: 9781849205689 / Angielski / Twarda / 2011 / 240 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explores the essential concepts used within the field today. Specially edited and written by a range of international experts, key ideas are succinctly explained and illustrated beyond a simple definition. Further reading suggestions and cross-referencing provide the reader with means to develop their knowledge further. With over 50 entries, from Actor Network Theory to Utopianism, readers have instant access and explanation of the most influential concepts in CMS literature.
Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explores the essential concepts used within the field t...
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cena:
624,35 zł |
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Consumption and Spirituality
ISBN: 9781138224537 / Angielski / Miękka / 2016 / 272 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together fresh views and scholarship on a cultural tension that is at the centre of the lives of countless individuals living in postmodern societies: the relationship between the material and the spiritual, the sacred and the profane. The book examines how a variety of agents religious... This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and e... |
cena:
273,11 zł |
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Contemporary Issues in Marketing and Consumer Behaviour
ISBN: 9781032061993 / Angielski Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in.
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live ...
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cena:
731,67 zł |
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Consumption and Spirituality
ISBN: 9780415889117 / Angielski / Twarda / 2012 / 240 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) This title examines how a variety of agents - religious institutions, spiritual leaders, marketers and consumers - interact and co-create spiritual meanings in a post-disenchanted society that has been defined a 'supermarket of the soul'.
This title examines how a variety of agents - religious institutions, spiritual leaders, marketers and consumers - interact and co-create spiritual me...
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cena:
731,67 zł |
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Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures
ISBN: 9781138206106 / Angielski / Miękka / 2016 / 280 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
253,60 zł |
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