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wyszukanych pozycji: 6
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Beyond the Familiar: Long-Term Growth Through Customer Focus and Innovation
ISBN: 9780470976319 / Angielski / Twarda / 2011 / 192 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success:
Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly d...
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cena:
112,90 |
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Strategic Decisions
ISBN: 9780792399872 / Angielski / Twarda / 1997 / 319 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Over the past ten years, there has been growing interest in the process of strategic decision-making among both managers and researchers. Strategic decisions are important for five main reasons: They are large-scale, risky and hard to reverse; they are a bridge between deliberate and emerging strategies; they can be a major source of organizational learning; they play an important part in the development of individual managers and they cut accross functions and academic disciplines. Strategic Decisions summarizes the current state of the art in research on strategic decision-making,...
Over the past ten years, there has been growing interest in the process of strategic decision-making among both managers and researchers. Strategic de...
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cena:
861,36 |
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Strategic Decisions
ISBN: 9781461378402 / Angielski / Miękka / 2012 / 319 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Over the past ten years, there has been growing interest in the process of strategic decision-making among both managers and researchers. Strategic decisions are important for five main reasons: They are large-scale, risky and hard to reverse; they are a bridge between deliberate and emerging strategies; they can be a major source of organizational learning; they play an important part in the development of individual managers and they cut accross functions and academic disciplines. Strategic Decisions summarizes the current state of the art in research on strategic decision-making,...
Over the past ten years, there has been growing interest in the process of strategic decision-making among both managers and researchers. Strategic de...
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cena:
623,66 |
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Television and Its Audience
ISBN: 9780803981553 / Angielski / Miękka / 1989 / 220 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Takes a look at the nature of television from an audience perspective. This book contains an appendix on advertising, as well as technical notes, a glossary, and references for further reading.
Takes a look at the nature of television from an audience perspective. This book contains an appendix on advertising, as well as technical notes, a gl...
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cena:
366,22 |
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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
ISBN: 9781774587751 / Angielski / Miękka / 2026 / 244 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
80,85 |
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Simply Better: Winning and Keeping Customers by Delivering What Matters Most
ISBN: 9780875843988 / Angielski / Twarda / 2004 / 240 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and "thinking outside the box." Meanwhile, customers are less satisfied than they were a decade ago. Patrick Barwise and Sean Meehan argue that most companies have taken differentiation so far that they've left their customers behind. Customers don't want bells and whistles and don't care about trivial differences between brands. What they really want are quality products, reliable...
Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard ...
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cena:
116,42 |
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