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A concise, easy to understand introduction that emphasizes the relevance of statistics to real world problems. Describes traditional statistical methods, their uses and limitations, and explains how to reduce numerical data to statistical summaries, how to interpret the results, and how to present the data clearly. Minimizes mathematics without oversimplification and illustrates theories with practical, varied examples. Statistical tables and answers to the exercises are included.

Takes a look at the nature of television from an audience perspective. This book contains an appendix on advertising, as well as technical notes, a glossary, and references for further reading.