Wyniki wyszukiwania:
wyszukanych pozycji: 10
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Gift Giving: A Research Anthology
ISBN: 9780879727062 / Angielski / Miękka / 1996 / 250 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.) "Gift Giving" brings together 21 scholars from a variety of disciplines--including consumer behavior, communications, and sociology--who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life. "Gift Giving" brings together 21 scholars from a variety of disciplines--including consumer behavior, communications, and sociology--who are dedica... |
cena:
67,96 |
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Gift Giving: A Research Anthology
ISBN: 9780879727055 / Angielski / Twarda / 2003 Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) Twelve scholarly essays looking the proverbial gift horse in its mouth and discovering some important information for marketing types and sociologists in the areas of gift giving behaviors and values. The essays define the perfect gift, self-gifts (shopping for comfort), cultural and ethnic differen
Twelve scholarly essays looking the proverbial gift horse in its mouth and discovering some important information for marketing types and sociologists...
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cena:
151,85 |
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Royal Fever: The British Monarchy in Consumer Culture
ISBN: 9780520273665 / Angielski / Miękka / 2015 / 384 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.) No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. It demonstrates the monarchy s power as a brand whose narrative has...
No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding o...
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cena:
127,84 |
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Cinderella Dreams: The Allure of the Lavish Weddingvolume 2
ISBN: 9780520240087 / Angielski / Miękka / 2003 / 399 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.) The fabulous gown, the multitiered cake, abundant flowers, attendants and guests in their finery. The white wedding does more than mark a life passage. It marries two of the most sacred tenets of American culture--romantic love and excessive consumption. For anyone who has ever wondered about the meanings behind a white dress, a diamond ring, rice, and traditions such as cake cutting, bouquet tossing, and honeymooning, this book offers an entertaining and enlightening look at the historical, social, and psychological strains that come together to make the lavish wedding the most important...
The fabulous gown, the multitiered cake, abundant flowers, attendants and guests in their finery. The white wedding does more than mark a life passage...
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cena:
145,74 |
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Contemporary Consumption Rituals: A Research Anthology
ISBN: 9780805842043 / Angielski / Twarda / 2003 / 360 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals. In this volume, the... Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdis... |
cena:
704,38 |
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Gender, Culture, and Consumer Behavior
ISBN: 9781848729469 / Angielski / Twarda / 2012 / 488 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by...
When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are dist...
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cena:
704,38 |
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Contemporary Consumption Rituals: A Research Anthology
ISBN: 9780805847796 / Angielski / Miękka / 2003 / 360 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals. In this volume, the... Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdis... |
cena:
267,13 |
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Royal Fever: The British Monarchy in Consumer Culture
ISBN: 9780520273658 / Angielski / Twarda / 2015 / 384 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. It demonstrates the monarchy's power as a brand whose narrative has...
No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding o...
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cena:
511,83 |
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Rituals, Consumption and Marketing: A Research Companion
ISBN: 9781032871912 / Angielski Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) |
cena:
777,25 |
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Handbook of Qualitative Research Methods in Mark – Second Edition
ISBN: 9781035302710 / Angielski / Twarda / 2024 / 554 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.) |
cena:
1211,90 |
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