ISBN-13: 9780879727062 / Angielski / Miękka / 1996 / 250 str.
ISBN-13: 9780879727062 / Angielski / Miękka / 1996 / 250 str.
"Gift Giving" brings together 21 scholars from a variety of disciplines--including consumer behavior, communications, and sociology--who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life.