Cele C. Otnes is Associate Professor of Business Administration at the University of Illinois, Urbana-Champaign. She is the coeditor, with Richard F. Beltramini, of "Gift-Giving: An Interdisciplinary Anthology "(1996), and is also coeditor, with Tina M. Lowrey, of the forthcoming book "Contemporary Consumption Rituals: A Research Anthology" (2003). Elizabeth H. Pleck is Professor of History and of Human and Community Development at the University of Illinois, Urbana-Champaign. She is the author of "Celebrating the Family: Ritual, Consumer Culture and Ethnicity "(2000) and "Domestic Tyranny: Th...