Twelve scholarly essays looking the proverbial gift horse in its mouth and discovering some important information for marketing types and sociologists in the areas of gift giving behaviors and values. The essays define the perfect gift, self-gifts (shopping for comfort), cultural and ethnic differen
Twelve scholarly essays looking the proverbial gift horse in its mouth and discovering some important information for marketing types and sociologists...
"Gift Giving" brings together 21 scholars from a variety of disciplines--including consumer behavior, communications, and sociology--who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life.
"Gift Giving" brings together 21 scholars from a variety of disciplines--including consumer behavior, communications, and sociology--who are dedica...
