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This book presents a set of tools that will aid in deciding whether a project should go ahead, be improved, or abandoned altogether by pinpointing its vulnerabilities. It offers a review of project feasibility analysis, and more critically, psychodynamic aspects that are often neglected, including how stakeholders interact. It provides a complement to the common techniques used for analyzing technical, financial, and marketing feasibility. The goal is to identify "hidden truths" and eliminate those gray areas that jeopardize the success of a given project. The focus is on uncovering points...

Knowing your market ahead of time can make for considerable savings and profit for those who can capture a market with their projects. The present book provides an in-depth description of the marketing of projects that helps projects succeed in the market. While marketing theory is a subject that has been studied countless times, there are no books at this time that discuss how to go about marketing projects. A project that is not based on a proper needs assessment and that doesn't reach its public is doomed for failure. The present book provides an in-depth, essential understanding of...

This concise reference serves as a companion to traditional research texts by focusing on such essentials as model construction, robust methodologies and defending a compelling hypothesis. Designed to wean Master's and doctorate-level students as well as new researchers from their comfort zones, the book challenges readers to engage in multi-method approaches to answering multidisciplinary questions. The result is a step-by-step framework for producing well-organized, credible papers based on rigorous, error-free data.

The text begins with a brief grounding in the intellectual...