Marketing Projects

ISBN-13: 9781138197879 / Angielski / Twarda / 2020 / 260 str.

Olivier Mesly

Opis

Knowing your market ahead of time can make for considerable savings and profit for those who can capture a market with their projects. The present book provides an in-depth description of the marketing of projects that helps projects succeed in the market. While marketing theory is a subject that has been studied countless times, there are no books at this time that discuss how to go about marketing projects. A project that is not based on a proper needs assessment and that doesn't reach its public is doomed for failure. The present book provides an in-depth, essential understanding of marketing as it applies to projects.

Spis treści

I General Introduction. What is Marketing? What is Marketing Management? What is a Project? What is Marketing Feasibility of Projects? What Do Marketing Experts, Project Managers, and Clients Have in Common? Testimonials. Conclusion. Bibliography. Appendix 1: A Short Description of the Exercises Used during Our Seminars. Appendix 2: The Core Psychodynamic Model. Appendix 3: Arguable Errors Found in Marketing Project Management Literature.

O autorze

Dr. Olivier Mesly is a professor at ICN Business School, Nancy, France. He teaches both marketing and project management. He is the author of the book, Project Feasibility, which was published in in French in Montreal.