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Too many start-ups don't make the grade - what makes a successful business take off? Starting a new business is exciting, but there are many traps for the unwary. This book states that a mindset which the author calls 'the knack' helps would-be entrepreneurs to stay focussed on the real goals and grab opportunities whenever they arise.

"One is tempted to say 'the only book you'll need on starting a business.' Brilliant Genius Choose your superlative-it'll fit."-Tom Peters
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.
Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham....