Street Smarts: An All-Purpose Tool Kit for Entrepreneurs

ISBN-13: 9781591843207 / Angielski / Miękka / 2010 / 288 str.

Norm Brodsky; Bo Burlingham

Opis

"One is tempted to say 'the only book you'll need on starting a business.' Brilliant Genius Choose your superlative-it'll fit."-Tom Peters
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.
Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.