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Subliminal persuasion means persuading consumers towards a particular action when actually the target is not aware about it.Consumer exposed to subliminal advertisements can be tempted towards irrational behaviour like that of unplanned buying and compulsive buying. Cognitive and social psychologists are now learning that stimuli presented subliminally can have a considerable influence on psychological processes such as cognition, affection and emotional involvement.Studies have shown that people can be persuaded without their conscious evaluation, that is to say their cognitive power is...