wyszukanych pozycji: 18
Marketing Budgeting (Rle Marketing): A Political and Organisational Model
ISBN: 9781138790896 / Angielski / Twarda / 2014 / 538 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes. This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which st... |
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cena:
599,95 zł |
Market-Led Strategic Change: Transforming the Process of Going to Market
ISBN: 9780415834261 / Angielski / Twarda / 2016 / 584 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been... Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business ... |
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cena:
965,13 zł |
Marketing Organisation (Rle Marketing)
ISBN: 9781138791510 / Angielski / Twarda / 2014 / 248 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of dec... |
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cena:
704,29 zł |
Export Strategy: Markets and Competition (Rle Marketing)
ISBN: 9781138790193 / Angielski / Twarda / 2014 / 280 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market... This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the... |
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cena:
469,48 zł |
Managing Marketing Information (Rle Marketing)
ISBN: 9781138793149 / Angielski / Twarda / 2014 / 238 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context. A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this... |
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cena:
704,29 zł |
Management Information Systems: The Technology Challenge: The Technology Challenge
ISBN: 9780815354017 / Angielski / Twarda / 2018 / 332 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
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cena:
626,03 zł |
Marketing Budgeting (Rle Marketing): A Political and Organisational Model
ISBN: 9781138995635 / Angielski / Miękka / 2015 / 538 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes. This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which st... |
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cena:
156,46 zł |
Marketing Organisation (Rle Marketing)
ISBN: 9781138980488 / Angielski / Miękka / 2015 / 252 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of dec... |
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cena:
229,49 zł |
Export Strategy: Markets and Competition (Rle Marketing)
ISBN: 9781138969414 / Angielski / Miękka / 2015 / 284 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market... This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the... |
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cena:
156,46 zł |
Tales from the Marketplace
ISBN: 9780750642651 / Angielski / Miękka / 1999 / 372 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Presents an approach to building an understanding of the realities of market-led strategic change in companies. This book offers insights into strategy and marketing through business 'stories' that are contemporary and provocative.
Presents an approach to building an understanding of the realities of market-led strategic change in companies. This book offers insights into strateg...
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cena:
286,88 zł |
Management Information Systems: The Technology Challenge: The Technology Challenge
ISBN: 9780815354833 / Angielski / Miękka / 2020 / 332 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
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cena:
192,97 zł |
Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal
ISBN: 9781138441002 / Angielski / Twarda / 2017 Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
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cena:
939,05 zł |
The Management Implications of New Information Technology
ISBN: 9780815352679 / Angielski / Miękka / 2020 / 312 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
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cena:
99,07 zł |
Strategic Customer Management: Strategizing the Sales Organization
ISBN: 9780199544509 / Angielski / Twarda / 2009 / 288 str. Termin realizacji zamówienia: ok. 30 dni roboczych. A revolution is taking place in the way companies organize and manage the "front-end" of their organization, where it meets its customers.
Traditional concepts of sales management, account management, and customer service are being overtaken by initiatives like customer business development, the strategic sales organization, and strategic customer management. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved. The book focuses on the transformation of the traditional... A revolution is taking place in the way companies organize and manage the "front-end" of their organization, where it meets its customers.
Traditi... |
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cena:
362,15 zł |
Market-Led Strategic Change: Transforming the Process of Going to Market
ISBN: 9780415834278 / Angielski / Miękka / 2016 / 584 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been... Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business ... |
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cena:
307,74 zł |
Managing Marketing Information (Rle Marketing)
ISBN: 9781138980310 / Angielski / Miękka / 2015 / 242 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context. A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this... |
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cena:
229,49 zł |
The Oxford Handbook of Strategic Sales and Sales Management
ISBN: 9780199569458 / Angielski / Twarda / 2011 / 624 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship marketing. Escalating sales and selling costs require organisations to be more focused on results and highlight the shifting of resources from...
The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing managem...
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cena:
710,59 zł |
Total Integrated Marketing: Breaking the Bounds of the Function
ISBN: 9781439167274 / Angielski / Miękka / 2009 / 368 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts. Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to Hulbert, Capon, and Piercy, when companies succeed it is often because every single person in every department -- from Sales to Human Resources to Finance -- has one paramount goal: to win and keep customers. Many of today's companies, however, have not heeded this crucial message. When they...
A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts. Why are some...
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cena:
104,61 zł |