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wyszukanych pozycji: 19
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Frameworks for Market Strategy: European Edition
ISBN: 9781138889194 / Angielski / Miękka / 2016 / 592 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
550,92 zł |
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La Planificacion del Marketing
ISBN: 9780982513057 / Hiszpański / Miękka / 2011 / 104 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
242,66 zł |
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Key Account Management and Planning: The Comprehensive Handbook for Managing Your Compa
ISBN: 9781451624236 / Angielski / Miękka / 2010 / 480 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess of 80 percent of a firm's revenues. Here, in one powerful volume, key account management expert Noel Capon provides the most comprehensive treatment of key account management and planning yet published. For the first time, Capon introduces his breakthrough four-part "congruence model" of key account...
The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the ...
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cena:
123,28 zł |
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Frameworks for Market Strategy: European Edition
ISBN: 9781138889187 / Angielski / Twarda / 2016 / 592 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
1469,12 zł |
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Managing Marketing in the 21st Century-4th edition
ISBN: 9780990740599 / Angielski / Twarda / 2016 / 782 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
1327,42 zł |
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Capon's Marketing Framework-4th edition
ISBN: 9780986402333 / Angielski / Twarda / 2016 / 526 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
1236,90 zł |
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Capon's Marketing Essentials
ISBN: 9780998487120 / Angielski / Twarda / 2017 / 236 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
1236,90 zł |
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Managing Global Accounts
ISBN: 9780979734434 / Angielski / Miękka / 2008 / 280 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
254,51 zł |
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Strategic Account Strategy
ISBN: 9780983330011 / Angielski / Miękka / 2011 / 64 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
139,70 zł |
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Planning the Development of Builders, Leaders and Managers for 21st-Century Business: Curriculum Review at Columbia Business School
ISBN: 9780792397281 / Angielski / Twarda / 1996 / 490 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Business and management education has an important impact on business practice throughout the world. To a very large extent, possession of the MBA degree is a passport into the upper reaches of management, and CEOs of many major corporations have earned an MBA. It is a reasonable inference that the education received by these leaders and managers during their MBA experience has an important impact on the way that businesses throughout the world are led and managed and that major corporate decisions are made. The heart of the MBA education is the curriculum, and curriculum design is perhaps...
Business and management education has an important impact on business practice throughout the world. To a very large extent, possession of the MBA deg...
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cena:
391,77 zł |
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Los Clientes Ganan, Los Proveedores Ganan
ISBN: 9798985482256 / Hiszpański / Twarda / 2022 / 498 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
254,51 zł |
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Customers Win, Suppliers Win
ISBN: 9781737766445 / Angielski / Twarda / 2022 / 456 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
254,51 zł |
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Managing Key, Strategic, Global Customers
ISBN: 9780983330066 / Angielski / Miękka / 2012 / 82 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
83,14 zł |
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Sales Eats First
ISBN: 9780983330028 / Angielski / Miękka / 2011 / 176 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
139,70 zł |
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The Front Line Sales Manager
ISBN: 9781732546936 / Angielski / Twarda / 2018 / 296 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
309,37 zł |
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Marketing for Latin American Managers in the 21st Century
ISBN: 9781732546967 / Angielski / Twarda / 2018 / 260 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
281,10 zł |
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Toward an Integrative Explanation of Corporate Financial Performance
ISBN: 9780792398318 / Angielski / Twarda / 1996 / 405 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This volume is a milestone on our journey toward developing a more comprehensive understanding of the underpinnings of corporate financial performance. Weare concerned with both the factors that cause the financial performance of some firms to be better than others at a point in time and those factors that influence the trajectory of firm financial performance over time. In addressing these issues, we consider theoretical and empirical work on financial performance, drawn from several literatures, as well as present the results from our own empirical study. The review of the theoretical and...
This volume is a milestone on our journey toward developing a more comprehensive understanding of the underpinnings of corporate financial performance...
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cena:
587,67 zł |
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Total Integrated Marketing: Breaking the Bounds of the Function
ISBN: 9781439167274 / Angielski / Miękka / 2009 / 368 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts. Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to Hulbert, Capon, and Piercy, when companies succeed it is often because every single person in every department -- from Sales to Human Resources to Finance -- has one paramount goal: to win and keep customers. Many of today's companies, however, have not heeded this crucial message. When they...
A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts. Why are some...
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cena:
101,85 zł |
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Corporate Strategic Planning
ISBN: 9780231063807 / Angielski / Twarda / 1988 / 482 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
869,56 zł |
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