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Business to Business Marketing provides a comprehensive introduction to the main theoretical and managerial issues in B2B marketing, increasing students' awareness of its significance in both local and global modern economies.
Organized into four parts, this innovative text shows how B2B marketing entails managing the complex network of buying and selling relationships between organizations. It includes detailed discussions of the role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2B marketing dilemmas; and examines...

This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety.

With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both productive and positive, the approach taken offers other ways of looking at, and solving, marketing 'problems'.

Using examples and case studies to illustrate and discuss major alternative and critical perspectives on the subject, it enables students to constructively question the conventional assumptions, concepts and models with which they are already familiar.

-Each chapter in this book...

Pennsylvania. The groundbreaking dystopian vision Hugh Howey called "a brilliant tale of extra-planetary colonization." Now you can revisit USA Today Bestselling Author Michael Bunker's unique world in this anthology of original short stories-authored by ten of his fellow master storytellers and including a new Pennsylvania story by the creator of the Pennsylvania World himself. In Tales from Pennsylvania, Transport's ever-growing desire for complete control forges new heroes as imagined by today's leading voices in speculative fiction. You'll meet an Amish family torn between their...

• Explores a new approach to studying language as a complex adaptive system, illustrating its commonalities across many areas of language research
• Brings together a team of leading researchers in linguistics, psychology, and complex systems to discuss the groundbreaking significance of this perspective for their work
• Illustrates its application across a variety of subfields, including languages usage, language evolution, language structure, and first and second language acquisition

-What a breath of fresh air As interesting a collection of papers as...

This cutting-edge volume describes the implications of Cognitive Linguistics for the study of second language acquisition (SLA). The first two sections identify theoretical and empirical strands of Cognitive Linguistics, presenting them as a coherent whole. The third section discusses the relevance of Cognitive Linguistics to SLA and defines a research agenda linking these fields with implications for language instruction. Its comprehensive range and tutorial-style chapters make this handbook a valuable resource for students and researchers alike.

Currents in Language Learning provides programmatic state-of-the-art overviews of current issues in the language sciences and their applications in first, second, and bi/multilingual language acquisition in naturalistic and tutored contexts.

• Draws on interdisciplinary perspectives from linguistics, psychology, education, anthropology, sociology, cognitive science, and neuroscience
• Brings together a team of leading linguists to explore current issues
• Develops research agendas in areas including: progress and relevance in second language acquisition;...