wyszukanych pozycji: 9459
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
ISBN: 9781138986411 / Angielski / Miękka / 2019 / 146 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O'Shaughnessy adopt a moderating perspective, reviewing and critiquing these attacks in order to work towards a more nuanced view of the consumer: neither entirely autonomous nor perfectly rational. While the first part of this book concentrates on assailing critiques of... This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have co... |
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cena:
215,71 zł |
Marketing the Third Reich: Persuasion, Packaging and Propaganda
ISBN: 9781138060562 / Angielski / Twarda / 2017 / 290 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualizing the Reich as a product campaign. This is the first book to use marketing scholarship to study the Third Reich, to apply marketing concepts and categories and explain how the Nazis actually organised and implemented them. Such a radical, in-depth analysis will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history. This book illuminates how, in Nazi Germany,... In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketi... |
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cena:
693,51 zł |
Marketing the Third Reich: Persuasion, Packaging and Propaganda
ISBN: 9781138060586 / Angielski / Miękka / 2017 / 290 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualizing the Reich as a product campaign. This is the first book to use marketing scholarship to study the Third Reich, to apply marketing concepts and categories and explain how the Nazis actually organised and implemented them. Such a radical, in-depth analysis will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history. This book illuminates how, in Nazi Germany,... In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketi... |
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cena:
195,16 zł |
The Phenomenon of Political Marketing
ISBN: 9781349103546 / Angielski / Miękka / 1990 / 286 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses s...
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cena:
192,30 zł |
Selling Hitler: Propaganda and the Nazi Brand
ISBN: 9781787384927 / Miękka / 2024 / 360 str. Termin realizacji zamówienia: ok. 8-10 dni roboczych. A radical reappraisal of how Hitler and the Nazis conceived of themselves from the outset as a propagandistic state, rather than propaganda being merely an accessory to power.
A radical reappraisal of how Hitler and the Nazis conceived of themselves from the outset as a propagandistic state, rather than propaganda being mere...
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cena:
76,32 zł |
Persuasion in Advertising
ISBN: 9780415322232 / Angielski / Twarda / 2003 / 220 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Effective advertising is, almost always, persuasive advertising. And while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, Persuasion in Advertising also provides concrete empirical research that is uniquely incorporated into a marketing...
Effective advertising is, almost always, persuasive advertising. And while not all advertising seeks to persuade, in a competitive situation those who...
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cena:
950,37 zł |
Persuasion in Advertising
ISBN: 9780415322249 / Angielski / Miękka / 2003 / 232 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook...Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those ... |
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cena:
256,81 zł |
The Sage Handbook of Propaganda
ISBN: 9781526459985 / Angielski / Twarda / 2019 / 652 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
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cena:
770,57 zł |
Taming the Flame: Advancing Clean Combustion Technologies
ISBN: 9783384250506 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
91,35 zł |
Empowering Youth: End HIV/AIDS
ISBN: 9783384231109 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
91,35 zł |
Researching the Relationship Between Time and Space: A Compilation of Quotations
ISBN: 9783384255884 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
91,35 zł |
Bad Taste In Men
ISBN: 9781952280429 / Angielski / Miękka / 2022 / 120 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
45,23 zł |
Beyond the Gearbox: Vernier PM Machines Revolutionize Wind Turbine Design
ISBN: 9783384227911 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
91,35 zł |
Head Over Hooves
ISBN: 9781952280269 / Angielski / Miękka / 2021 / 340 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
72,40 zł |
Nightmare
ISBN: 9781734441604 / Angielski / Miękka / 2020 / 336 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
85,97 zł |
The Fight Against HIV Continues: High Prevalence Persists Despite Progress
ISBN: 9783384245045 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
91,35 zł |
Building on a Budget: A Practical Guide to Cost Management for South African Construction Projects
ISBN: 9783384241429 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
91,35 zł |
1942
ISBN: 9781482009149 / Angielski / Miękka / 2014 / 406 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. FROM ARCHANGEL to THE CASPIAN SEA VOLUME II Russian Front 1942
FROM ARCHANGEL to THE CASPIAN SEA VOLUME II Russian Front 1942
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cena:
67,70 zł |
Black Labor: Fueling the Age
ISBN: 9783384224552 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
91,35 zł |
Beyond Michaelis-Menten: Modernizing the Equation for Enzyme Kinetics
ISBN: 9783384253057 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
91,35 zł |