wyszukanych pozycji: 9592
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
ISBN: 9781138986411 / Angielski / Miękka / 2019 / 146 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O'Shaughnessy adopt a moderating perspective, reviewing and critiquing these attacks in order to work towards a more nuanced view of the consumer: neither entirely autonomous nor perfectly rational. While the first part of this book concentrates on assailing critiques of... This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have co... |
|
cena:
219,48 zł |
Marketing the Third Reich: Persuasion, Packaging and Propaganda
ISBN: 9781138060562 / Angielski / Twarda / 2017 / 290 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualizing the Reich as a product campaign. This is the first book to use marketing scholarship to study the Third Reich, to apply marketing concepts and categories and explain how the Nazis actually organised and implemented them. Such a radical, in-depth analysis will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history. This book illuminates how, in Nazi Germany,... In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketi... |
|
cena:
705,63 zł |
Marketing the Third Reich: Persuasion, Packaging and Propaganda
ISBN: 9781138060586 / Angielski / Miękka / 2017 / 290 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualizing the Reich as a product campaign. This is the first book to use marketing scholarship to study the Third Reich, to apply marketing concepts and categories and explain how the Nazis actually organised and implemented them. Such a radical, in-depth analysis will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history. This book illuminates how, in Nazi Germany,... In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketi... |
|
cena:
198,57 zł |
Selling Hitler: Propaganda and the Nazi Brand
ISBN: 9781787384927 / Miękka / 01-12-2024 / 360 str. Książka dostępna od: 01-12-2024 A radical reappraisal of how Hitler and the Nazis conceived of themselves from the outset as a propagandistic state, rather than propaganda being merely an accessory to power.
A radical reappraisal of how Hitler and the Nazis conceived of themselves from the outset as a propagandistic state, rather than propaganda being mere...
|
|
Planowany termin premiery książki: 01-12-2024
Książkę można już zamówić z rabatem 5% |
|
73,36 zł |
The Phenomenon of Political Marketing
ISBN: 9781349103546 / Angielski / Miękka / 1990 / 286 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses s...
|
|
cena:
194,52 zł |
Persuasion in Advertising
ISBN: 9780415322249 / Angielski / Miękka / 2003 / 232 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook...Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those ... |
|
cena:
261,29 zł |
Persuasion in Advertising
ISBN: 9780415322232 / Angielski / Twarda / 2003 / 220 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Effective advertising is, almost always, persuasive advertising. And while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, Persuasion in Advertising also provides concrete empirical research that is uniquely incorporated into a marketing...
Effective advertising is, almost always, persuasive advertising. And while not all advertising seeks to persuade, in a competitive situation those who...
|
|
cena:
966,98 zł |
The Sage Handbook of Propaganda
ISBN: 9781526459985 / Angielski / Twarda / 2019 / 652 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
|
cena:
784,04 zł |
Black Labor: Fueling the Age
ISBN: 9783384224552 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
|
cena:
95,61 zł |
Beyond the Gearbox: Vernier PM Machines Revolutionize Wind Turbine Design
ISBN: 9783384227911 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
|
cena:
95,61 zł |
Uncover Talent, Build Rugby Nation
ISBN: 9783384217028 / Angielski / Miękka / 488 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Zimbabwe's rugby future lies not in stadiums, but on dusty schoolyards. Here, young athletes dream of becoming the next Sables stars. To turn dreams into reality, a robust talent identification system is crucial. Enter the Zimbabwe Schoolboy Rugby Talent Test.This program goes beyond physical prowess. Speed, agility, and power are assessed, but so are technical skills - passing, catching, and tackling - that paint a picture of a player's on-field abilities.Uncovering talent isn't just about physical attributes. The test delves into rugby IQ, evaluating game sense, decision-making under...
Zimbabwe's rugby future lies not in stadiums, but on dusty schoolyards. Here, young athletes dream of becoming the next Sables stars. To turn dreams i...
|
|
cena:
119,03 zł |
Bad Taste In Men
ISBN: 9781952280429 / Angielski / Miękka / 2022 / 120 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
|
cena:
47,34 zł |
Beyond the Spray: Delving into Diesel Engine Wall Interaction
ISBN: 9783384233929 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
|
cena:
95,61 zł |
Beyond Michaelis-Menten: Modernizing the Equation for Enzyme Kinetics
ISBN: 9783384253057 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
|
cena:
95,61 zł |
Head Over Hooves
ISBN: 9781952280269 / Angielski / Miękka / 2021 / 340 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
|
cena:
75,78 zł |
Unmask the hidden dangers of meth
ISBN: 9783384235664 / Angielski / Miękka / 114 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. "Crystal Clear Crisis: Unmask the Hidden Dangers of Meth" shatters the illusion surrounding methamphetamine abuse. This book goes beyond the initial, deceptive high, exposing the devastating consequences that lurk beneath the surface.We delve into the hidden costs of meth addiction, exploring the physical and psychological damage it inflicts. You'll discover how meth wreaks havoc on your health, relationships, career, and overall well-being."Crystal Clear Crisis" isn't just about the darkness. It empowers you with knowledge and resources for breaking free. Whether you're struggling with meth...
"Crystal Clear Crisis: Unmask the Hidden Dangers of Meth" shatters the illusion surrounding methamphetamine abuse. This book goes beyond the initial,...
|
|
cena:
120,35 zł |
Taming the Flame: Advancing Clean Combustion Technologies
ISBN: 9783384250506 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
|
cena:
95,61 zł |
Nightmare
ISBN: 9781734441604 / Angielski / Miękka / 2020 / 336 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
|
cena:
90,00 zł |
Beyond Earth: The Search for Life's Fingerprint in Organic Matter
ISBN: 9783384258243 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
|
cena:
95,61 zł |
Hippocampus: Unveiling Multivesicular Release
ISBN: 9783384222299 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
|
cena:
95,61 zł |