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This guide enables marathon runners and athletes to understand the conditioning process, which is essential if they are to maximize their performance results, and also reduce the possibility of injury, which is of considerable importance given the repetitive nature of the events.

B2B buyer behavior has changed - now it's your turn. B2B buyers have changed the way they evaluate and purchase goods and services-yet most B2B suppliers still approach their markets with hyped-up, propaganda-like messages. The challenge now is for such companies to move from spouting propaganda to establishing credibility. From the role of salesperson to that of a customer advocate. And from broadcasting self-recommendations toward a more powerful model where people recommend the company and its products to their peers. The Death of Propaganda presents Three Voices(TM) strategy, a...