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Planning: Universal Process is undoubtedly the best book ever written on the art and intellectual discipline that constitutes effective planning, in which every unit of our society, indeed every individual, must continually engage. Each chapter is an amazing and fascinating selection of pertinent items from anthropology, history, economics, and architecture all combined through innovative analytical reasoning that demonstrates the importance of planning in attaining success in human endeavors. Simon Ramo "Co-founder, TRW, Inc."

This pioneering work presents planning as a process...

Melville C. Branch continues his lifelong examination of planning as inherent in all human activities, and the primary determinant of our prospects and survival as a species. This latest work discusses the use of simulation throughout society, as the representation of what is considered or planned. Simulation is everpresent in many different forms, such as financial statements representing the economic state of a business, flight simulators used in training pilots, and wind tunnels and hydrodynamic tanks employed in research. Scientific sample polls of relatively few people reveal the...

Planning by civil governments, businesses, and the military services has been considered separately in both theory and practice. Those concerned with each of these applications have had little contact with those in the others, despite the common concerns and characteristics of their respective practices.

A leading figure in the research and education in planning, Branch draws upon his experience in civil, corporate, and military planning to provide a comprehensive guide to the key aspects of planning. This text is invaluable to those engaged in governmental and business planning and to...

The literature on regional planning deals mainly with the economic development of depressed areas and urban planning. Few works treat regional planning by businesses and fewer still explore its employment by the military. Regional Planning corrects this imbalance by providing a unique introduction to the study of region types and their use for planning and operational purposes. Written in clear, accessible language and utilizing over 70 illustrations, Dr. Branch describes the many types of regions, their use by various fields of study for different purposes, and their utilization by civil...

The literature on regional planning deals mainly with the economic development of depressed areas and urban planning. Few works treat regional planning by businesses and fewer still explore its employment by the military. Regional Planning corrects this imbalance by providing a unique introduction to the study of region types and their use for planning and operational purposes. Written in clear, accessible language and utilizing over 70 illustrations, Dr. Branch describes the many types of regions, their use by various fields of study for different purposes, and their utilization by civil...

Planning by civil governments, businesses, and the military services has been considered separately in both theory and practice. Those concerned with each of these applications have had little contact with those in the others, despite the common concerns and characteristics of their respective practices.

A leading figure in the research and education in planning, Branch draws upon his experience in civil, corporate, and military planning to provide a comprehensive guide to the key aspects of planning. This text is invaluable to those engaged in governmental and business planning and to...

Defining planning as an inherent aspect of human life, Branch presents conclusions reached from 20 previous volumes dealing with different aspects and applications of planning, as well as from actual professional planning experiences. He shows how planning has been a directive force during human evolution and an intrinsic element in human reactions, actions, and activities.

Focusing on the existing situation in the United States, he examines the major difficulties confronting the country with respect to planning: problems of communication, poor legislative performance, educational...

Continuing a life-long study, this latest work by Melville Branch describes planning as an essential element in all human activity, a principal determinant of the current condition as well as the future of society and the survival of the species. He explains planning as a primary force in the development, prospects, and continuation of human society. He defines the crucial role of the mass media in the types and success of planning. In clear, nontechnical language, Branch investigates the primary problems confronting human society; individual characteristics and societal features that...