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Defining planning as an inherent aspect of human life, Branch presents conclusions reached from 20 previous volumes dealing with different aspects and applications of planning, as well as from actual professional planning experiences. He shows how planning has been a directive force during human evolution and an intrinsic element in human reactions, actions, and activities.

Focusing on the existing situation in the United States, he examines the major difficulties confronting the country with respect to planning: problems of communication, poor legislative performance, educational...

Continuing a life-long study, this latest work by Melville Branch describes planning as an essential element in all human activity, a principal determinant of the current condition as well as the future of society and the survival of the species. He explains planning as a primary force in the development, prospects, and continuation of human society. He defines the crucial role of the mass media in the types and success of planning. In clear, nontechnical language, Branch investigates the primary problems confronting human society; individual characteristics and societal features that...