Wyniki wyszukiwania:

The recently erected Martin Luther King Jr. Memorial in Washington D.C. displays a thirty-foot tall likeness of Martin Luther King Jr. Along the way trouble arose in meeting deadlines to raise funds and when controversies surfaced regarding details of the memorial including the engraved quotations and appearance of King, there was great debate and compromise to ensure King was commemorated in a logical and historically accurate way, but also in the way citizens wanted future generations to remember King and the Civil Rights Movement. King was not only the first non-president commemorated on...

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

• Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform
• Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and...