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Technology Enhanced Learning (TEL) has revolutionised online education worldwide, transforming how education is delivered and practiced. Despite these advancements, traditional pedagogies and practices often remain rooted in face-to-face teaching methods. This book addresses the critical gap in pedagogical practices for TEL and online education. It bridges the divide between traditional and technology-enhanced learning by examining key issues that influence pedagogical approaches for TEL, ensuring academic standards set by universities and awarding bodies. Aimed at educators, practitioners,...

Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of...

Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of...