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Digital technology is changing the way we think, operate, communicate, and avail services including education. In recent years, there has been an increasing demand in the higher education sector to implement digital transformation, especially in the way we deliver education. Perspectives on Enhancing Learning Experience Through Digital Strategy in Higher Education explores various factors enhancing the learning experience, considers the impact of digital strategy to enhance the learning experience, and analyzes learning challenges and opportunities for students in the higher education...

Digital technology is changing the way we think, operate, communicate, and avail services including education. In recent years, there has been an increasing demand in the higher education sector to implement digital transformation, especially in the way we deliver education. Perspectives on Enhancing Learning Experience Through Digital Strategy in Higher Education explores various factors enhancing the learning experience, considers the impact of digital strategy to enhance the learning experience, and analyzes learning challenges and opportunities for students in the higher education...

Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of...

Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of...