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A young buck is growing faster than his other deer friends and feels shy and embarrassed by the attention it brings him. He doesn't play with the other deer and he can't understand why they don't play with him. One day he accidentally saves his deer friends from a dangerous creature. His friends thank him for saving them and with their help he learns to understand both himself and his friends.

1. 1 Aims and Objectives The major aim of this research is to identify and weigh the importance of factors that promote and constrain, the adoption of environmental initiatives by small and medium sized enterprises (SMEs). The objective is to inform how policy can overcome obstacles so as to promote the adoption of cleaner technology (includ ing environmentally sensitive products (Oosterhuis et al. 1996)) by industry. Cen tral to the research is the testing of a set of hypotheses, which, inter alia, relate the adoption of cleaner technologies to competitiveness, management culture and the...

1. 1 Aims and Objectives The major aim of this research is to identify and weigh the importance of factors that promote and constrain, the adoption of environmental initiatives by small and medium sized enterprises (SMEs). The objective is to inform how policy can overcome obstacles so as to promote the adoption of cleaner technology (includ ing environmentally sensitive products (Oosterhuis et al. 1996)) by industry. Cen tral to the research is the testing of a set of hypotheses, which, inter alia, relate the adoption of cleaner technologies to competitiveness, management culture and the...