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Animation's potential as a powerful tool for communication is only just beginning to be understood. This book reveals key principles, useful for both professionals and beginners, which will help you harness the full power of this expanding medium, be it for TV, film, the Internet or computer games.

1. 1 Aims and Objectives The major aim of this research is to identify and weigh the importance of factors that promote and constrain, the adoption of environmental initiatives by small and medium sized enterprises (SMEs). The objective is to inform how policy can overcome obstacles so as to promote the adoption of cleaner technology (includ ing environmentally sensitive products (Oosterhuis et al. 1996)) by industry. Cen tral to the research is the testing of a set of hypotheses, which, inter alia, relate the adoption of cleaner technologies to competitiveness, management culture and the...

1. 1 Aims and Objectives The major aim of this research is to identify and weigh the importance of factors that promote and constrain, the adoption of environmental initiatives by small and medium sized enterprises (SMEs). The objective is to inform how policy can overcome obstacles so as to promote the adoption of cleaner technology (includ ing environmentally sensitive products (Oosterhuis et al. 1996)) by industry. Cen tral to the research is the testing of a set of hypotheses, which, inter alia, relate the adoption of cleaner technologies to competitiveness, management culture and the...